This is by far the best hair gel I have ever used. I've been using gel since elementary school so I know a thing or two about hair gel. I've used many different products, but after realizing this a few years ago I've never used anything else consistently. A couple of times I've tried different products here and there on the advice of a friend or stylist, all of which had their pros and cons. But I kept coming back to this gel. Here's why: 1. He does what he says. It's very strong and will hold your hair. My hair is a bit unruly and doesn't want to stay up unless the product has a strong hold. Plenty of other products claim a strong hold, but this is one of the few that actually delivers its share of the bargain. Literally.2. Looks good/smells good. Looks don't really matter because at the end of the day everything looks the same on your hair, but there's no harm in a cool blue look. Besides, it smells good. And that's important. I've used other products in the past that either smelled bad once in my hand, or smelled good at first but smelled weird or chemical after I put them on my hair. This is not the cheapest gel. there. But not the most expensive either. And in general it's not good to use the cheapest product for anything. You wouldn't go to the cheapest restaurant every day or change the oil in your car with the cheapest motor oil, would you? It's the same concept here. As a last resort, I needed gel one day, so I bought a cheap bottle of LA Looks Gel (the same brand I used in elementary school) from Target and it was awful. The gel had a "super strong hold" but felt watery in my hands, like hand sanitizer. It didn't work and did little more than make my hair look wet. Definitely don't let the price put you off. This is the best gel you will ever use.
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