This is Zippo, have been using them for many years and this lighter is high quality. One thing that can help you is to take out the wick and put it back in the lighter. The wicks that come from the factory always seem to be bundled, reducing burn time. There is a youtube video showing you how to do it if you are unsure. The red color looks great, it's pretty slick but it will slip away from you if you're not careful. Great Zippo, just grab some lighter fluid and you're good to go
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