It's easy to use, it is very flexible for your labels needs (both print & digital), has great customer support! I wish they had more templates available in their library that were not so expensive per label - but other than this there are no downsides with them as far what we've used here at our office/company store location- which includes over 100 employees using these products daily!! We have been able solve all of my printing issues from barcodes through variable data encoding / QR codes up until now without any problems or complaints about anything else either. Great product if you're looking into having some sorta automated system set ups where people can scan things easily when entering buildings etc.- also helps keep track who was scanned by whom since each person gets assigned an ID number upon scanning something like RFID tags ect.. This allows us better tracking down employee theft within stores too because once someone scans items.