The best thing about internal results is that there are no rules! You get to customize it according to your needs - so you can create an experience for the user which suits you/your organisation perfectly even if internally we were not exactly sure how this would function in our context. And I am 100% confident of saying that it has been one of the most successful projects implemented by us (we have used internal result since 1 year now). Nothing really comes close when compared with their service. Their support too is just amazing. As far as my personal perspective goes - they helped me realise what information users need during onboarding process / first steps taken after subscribing to a product etc. They also help in providing insights into what works & doesn't work in terms of marketing campaigns.