The first time I tried it I applied it to damp hair and let it sit for 10 minutes. I didn't get much of it. Someone in the comments here said they used it on DRY hair. I ended up applying it to dry hair and leaving it on for 30 minutes. After rinsing (a lot of rinsing haha. So much shampoo if you do it that way) I used an argon hair mask. This made my hair much lighter and the argon hair mask made it very soft and tangle free. The only downside is that you have to use A LOT of shampoo this way, but I can't complain because I got the results I wanted.
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