The ability to create custom campaigns to target specific sites. I can also track the success of a campaign by the amount of leads/sales generated. The reports are very detailed and can be customised to your needs. The dashboard is quite cluttered and it is difficult to find the specific information you are looking for. I would recommend that Improvely offers more reports and better organisation of the dashboard. The ability to target specific sites and campaigns. The ability to track the success of campaigns and identify the channels that are producing the best results.