I like how you can create multiple campaigns at once without having to keep switching back and forth between tabs. You have all your data in one place which makes it easier than if each tab was separate. It's easy enough to use but not so complicated as to be overwhelming or confusing. There are some things we didn't realize were there until after using but still manageable. If someone has never used this software before they will likely feel overwhelmed by how many options seem available - especially when trying to figure out what works best (or doesn’t). We needed something simple where anyone could pick up right away, understand everything about their account, and get started right away!