I think it's important to mention that this is a fairly well known company that manufactures Himalayan products with great fanfare from India. Looking at this product, it's easy to be intimidated by Indian toothpaste. However, I saw it at my local health food store and shared it along with some quick research. Does it live up to the hype? Yes, I've tried several organic toothpastes and I'll place these in the top 5%, and that's with the exception of borderline dodgy ones like Tom's. This is without a doubt a good thing, ticks all the ingredients list requirements, tastes good, works well, easy to turn on and off. The train stops when it comes to cost, it's hard to justify buying a pack of these online, they really should focus on multi-packs to make the toothpaste price more comparable. In any case, I assume you stumbled across this because you like or have already used this brand, and here to confirm - it's good stuff.
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