I love that it allows us as marketers at our organization to be able to quickly find top level social media accounts in order to reach out with content or campaigns we need help promoting - this has been one of my favorite features! It also makes sharing links very easy so people can easily click away knowing they are doing what best fits them. Sometimes you get stuck between too many different platforms and having something simple helps solve those problems without needing additional time investment into learning each new interface/platform. Try if you haven't already but give it some serious thought before deciding to go ahead otherwise there might not be much reason to switch once you're settled. The biggest benefit here was being able to focus heavily on reaching out more efficiently through various other means than simply going straight up posting a message or post. There have definitely been times where someone had.