This is not a professional salon quality hair dryer. I was excited to finally get my new hair dryer but was very disappointed when I pulled it out of the box. It's lightweight and the body of the hair dryer looks nice, but the buttons look, feel and work like they're really cheap. There are 2 control knobs, one for 3 temperature settings and one for 2 speed settings. It's very confusing when you use them because there are no labels on the switches. At first it was trial and error trying to figure out where is heat and where is speed. Not sure if this really uses negative ion technology or not because it dries out my hair. Instead of being nice and smooth like a regular ionic hair dryer, my hair feels like straw. It doesn't impress me at all. Not only does it not work as promised, but it is WAY overpriced. I can get a better hair dryer at Wal-Mart for half the price. I wouldn't expect this to be a long lasting hair dryer.
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