The dashboard has all the info that i need at one place which makes it easy for me as an admin person to check my reports easily from any location. I also like how the software uses multiple sources of data so this helps when you are unsure about what your missing in certain areas. Sometimes its hard to find things if they aren't stored close by but other than that everything was great! Nothing really comes to mind right now since we just started using them. This isn't something big enough where there would be much feedback or complaints. They have helped us with our marketing strategy by giving us insight into customer interactions and behaviour online.