I try to stick to the brand name when I buy my brother's tags but when I tag 300+ tags it's a container for bolts, Screws, nuts, light bulbs, fuses . Well you get the idea. The cost is included in the game. I didn't notice any difference in quality when printing. Remember to pre-tension the tape and ensure it is properly fed prior to installation. No jam even if I accidentally cut a strip while feeding. As sticky as the brand name.
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