It is very easy for me to create surveys, add questions, set up rules etc. The reports are great too! I like that you can edit your survey after it has been created without having to delete all of the data in order to make changes or edits. Sometimes it takes awhile before new responses come through but once they do, its smooth sailing. I have not found any downsides to this product so far. If there was anything I would change about our process it would be to allow more than one user to access the same survey at a time (maybe even multiple users per site). We use metriculator as part of an A/B testing platform where we want to compare 2 different versions of content with each other.