It's very soft and definitely white. But it doesn't look like the picture. It's torn and gets worse with every wash. We washed ours on the gentle cycle and air dried each time. My 5 year old daughter loves it as it is very easy to put on. But I've already bought her another scarf on Etsy as this one looks very worn even though we've only had it a few weeks. I would return it if I could but I already threw away the plastic it was in.
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