This thing is insanely strong! I have very thick straight hair. My only real options for dealing with this are either very short hair or long hair. The only product I could ever control was American Crew Fiber which is more expensive compared to Gatsby. Aside from the AC cost, it actually works better when my hair is longer. I would have to apply two or three times as much as I would on long hair to keep it in place. ) I found this little gem. All you need is just a little and your hair will stay in place all day long. I sweat a lot at the gym; While my hair is wet, my hair falls toward my eyes, but once it dries I can put it back in place and it stays on until I wash it off. The only two problems I have is having to shampoo my hair twice. taking all the product out of my hair and there is no shine. To add shine to my hair, I add a small amount of Brylcreem. Too bad I didn't find this cream a year ago. A can I bought over 2 months ago doesn't even have a dent.
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