The ability for me as an individual in marketing my business is that I can send out emails with multiple forms within one campaign from just 1 platform which makes it much easier than having numerous systems or applications! We have not found anything we dislike about this product so far but our clients do like being able use their phone number if they're offline versus entering information manually through another system; however now both parties are happy because there isn't double entry anymore (and more efficient too).
They make integrating into other platforms seamless when building new software solutions by leveraging APIs such pushsend offers via Zapier integrations etc.. Also great customer service provided 24/7 should ever need assistance during peak hours due time zone differences between Australia & Europe - highly recommend using them :) Integration to Salesforce Marketing Cloud has made tracking leads extremely easy along side automating future follow ups / nurture paths after initial contact without human interaction needed.