I like that you can use all your social media accounts at once to rank each one for keyword research, without having to create separate profiles or tabs in Google Analytics etc., which is great if you have many sites under different domains/subdomains being analyzed separately. It's not perfect but does what it says on the tin - helps users find their top ranking pages quickly with multiple sources of data available from across platforms such as Twitter. That said, there are no rankings when using Facebook Pages so be aware before investing too much time into this tool. We're trying out HastyRank now by adding competitor links, page title tags and descriptions using our main domain and subdomain (ie www dot example1 site versus wwwdotexample2site). The benefits we've found include quicker insights, more accurate results, better accuracy within organic search due to increased competition between brands.