This is more than just an app, it’s actually one of our most important marketing tools in getting new customers. It helps us provide great customer service when people call for questions about their account or billing issues with them! Very user friendly too!! When we first started using this platform everything ran smooth and was easy to use without any problems at all. There are no drawbacks that I can think off currently other then maybe having some customization options from time-to-time could be nice but overall very satisfied so far. ! I love that this platform is so easy to use, my employees are able to easily set up their own programs without any training or help from a third party. There are some features of the software that could be improved (for example creating custom rewards for customers) but overall it's been great! They helped us implement our first online store loyalty program in under 3 weeks with no programming experience needed.