I think it's a great product. Does he smell strong? Well I guess since it's a concentrate that needs to be diluted. 1/4 cup per gallon or tablespoon for a 32-ounce bottle (1/2 tablespoon for a 16-ounce Mrs. Meyers spray bottle). To that end, this product is making a huge difference and I don't expect to have to buy another air purifier before the end of the year. I use it for everything. Kitchen, floors, bathroom, glass (may not be completely streak free, but works fine). I am very happy with this cleaner.
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