The platform was easy enough that I could get up-and running quickly, without having any previous experience or knowledge in ad tech!The user interface is very intuitive as well. They have great customer support too which makes it even easier when you're starting out from scratch (or trying something new). We've been able to track impressions/clicks through an API so far - but we haven't started using ads yet since they don’t appear until after someone clicks them. It's not really clear what happens if your account gets suspended by Google / Facebook etc., although there are ways around this issue once again thanks to their excellent team & community forums. If anyone has specific questions about how things work within our own system then getting into contact via Slack works best.