We spent a week in the hot sun at the beach and my fair skinned kids didn't even blush from this lotion. It is thick but easy to apply to all parts of the body. They had a slightly off-white skin tone until it was absorbed. However, they played in the sun and water for several hours each day and never burned themselves at all. In fact, both came home with tanned skin. The company was one of the few to pass the Environmental World Group's sun protection study. It is absolutely safe for children. The company also signed the "Safe Cosmetics Agreement" so you can feel very comfortable buying their products. The lotion (not fragrance free) has a lovely citrus scent which we all loved too.
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