I have been using this product since it was just called "Blue." It is an excellent solution to monitor your websites traffic data as well keep tabs in case there are issues or outages that need attention from our team at BTRU! We can also see what pages get hit most often which helps us understand where we should be focusing improvements efforts (hopefully!). Nothing so far but they seem like great people who care about customer service / support - definitely recommend contacting them if you want something done right!! The main benefit would probably come down to how much time/effort has gone into building up its featureset compared against other products available today.