I've added this to my kids list and I'm very glad I did. It's hard to "play" with newborns and keep them entertained during the waking hours, but this board helps. We will put it on the back of the sofa and my daughter will lie down and look at it for a long time. It helps her calm down when upset, and she often falls asleep just looking at her. We've also started using it in the car so she can see something when she wakes up on long drives. This helps us to avoid accidents on the road. I would recommend this as the only 'toy' you need in your registry.
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