The interface was easy to navigate with no confusion or problems of any kind in using it during business hours (we used version 8 which had text analytics as one category). There's nothing I disliked about this software except its relatively high price compared to competitors products at such low volume purchase pricing plans offered by Amazon; that made purchasing difficult because their prices did not stack up against other similar product providers so it wasn't even close for us to justify spending more money for our needs for the same quality service of those lower priced options! Great tool if your looking into trying out some different ways/methods on how you can use social media data mining within marketing activities. It allowed me many insights that helped us be able target audience segments better than what we were doing before utilizing its features. It's easy to use, it provides a lot of different features, and has a good price compared with other alternatives. There are certain things I dislike about this software, such as not being able to see how many characters have been processed and how far along in the process we are. We used this software for text processing, specifically stemming and lemmatizing text. The main benefit was that we were able to get rid of words that were common but unimportant or irrelevant from our texts.