I've been using it since my first trimester. and place it on the whole abdomen except for a small area on the bottom right. Although I have stretch marks elsewhere on my body, I haven't had a single stretch mark in my entire pregnancy. However, after having my baby, I stopped using this product. I got stretch marks where I didn't apply cream. That's how I know this stuff actually worked. I would have stretch marks all over my stomach if I didn't use this product I'm sure.
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