The most useful features are "Customers who viewed this video also watched" sections. It's very helpful to see what content my team has created in the past and how people have responded to it. Also, when I need to create new templates for campaigns from scratch - it helps me understand what audiences might be interested in so that we can develop more targeted marketing materials. There aren't any major downsides at the moment but there may be as we continue using the product. If you're just starting out with creating engaging content then Engajer will help you get started by suggesting similar pieces of content that your audience would find interesting or entertaining. We've been able to use the tool to compare our own work with other content produced by different teams within our organization.