I waited a bit because of the cost but finally pulled the trigger. I'm SO HAPPY I did it. I've tried every hair towel. Flat, turban, expensive, cheap, everything. This towel is so awesome it doesn't even belong in the same class. That puts my (former favorite) Acquis towel to shame. Hero dries my hair twice as fast as Acquis. On my head it's kind of weightless, very gentle and so reliable that it doesn't wobble and doesn't suddenly unravel. And to top it all off, it's as soft as a cloud. It doesn't have that weird, catchy plastic microfiber feel, and I'm very sensitive to that. Yes it is expensive but 100% worth it.
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