The integration with Zapier which makes it easy to combine integrations from other platforms like Mailchimp or Salesforce into my campaigns at scale!The onboarding process could use some more training/support in order that new users feel confident about using this software quickly so they can get started creating effective digital ads without needing assistance every step along their journey (and we're not talking hours here!).
We have been able to create automated workflows easily by combining xpressions services such as email automation & campaign management through tools likes Slack / Hubspot etc.. Our sales team are now empowered much better than if had just used traditional methods.