I like how the product looks aesthetically, it's simple but not too simplistic; very professional looking! The only thing I dislike is there isn't much customization options for certain elements of the site (like social media buttons). It seems to be pretty easy to use though so if you're new to digital marketing this will definitely help get your feet wet in the industry. Since we've started using Tidal our online presence has increased exponentially!! We have been able to reach out to people who were previously unaware of us through video sharing platforms such as Facebook Live and Instagram Stories. Our engagement rates have also greatly improved since engaging more with other influencers/content creators.