I like that it has many templates available so there are plenty of options depending what your looking at. It's really user friendly when trying to get all my info into one place rather than emailing multiple people with different questions about pricing etc. There isn't much else i dislike as far as this program goes but if anything maybe adding more categories? Would be great! Pricing is very reasonable compared to others out there even though it seems expensive sometimes because they have some addons included which can make things seem higher priced then they actually are. They also offer discounts during holidays where their prices drop considerably. The benefits include being able to keep everything organized within 1 spot instead of having separate emails from several companies/people explaining various aspects of our products and services we provide such as rates, shipping times ect..