I own several Nine West watches and have always been impressed with their quality and value. This watch is my favorite watch strap. In fact, because of this bracelet, I've worn Skagen watches almost exclusively for many years. It's comfortable, light, elegant and stylish. I live in the tropics and find many watch straps uncomfortable due to the humidity. Because this strip is ventilated, it never gets hot. It also has the best fit of any watch strap I have ever owned. It's so easy to set it up the way you want it in literally a second and you don't have to take it to the store to remove the links. I also like thin watches, 8mm, they are pretty sleek. It's easy to install, easy to read, and the purple ombre is more like a muted plum. It goes with almost everything. For those of you who don't have a watch with this strap, you can adjust it by inserting a screwdriver into the spot indicated by the arrow (to show you how to adjust it) and prying it up. Slide the pole piece where you feel comfortable and push down until it snaps into place. Setup takes less than 30 seconds.