I like how easy it was for me as an end user! It's very simple but still effective in finding bad domains/names from our list of over 30 million domain names we own at present time (as well with other companies).
The price point can be better if you compare this software against others out there which offer more features than just only checking your existing lists /domains etc., We use these tools when doing some due diligence work before purchasing new brands - mainly brand protection purposes so far nothing much else really worth mentioning about my experience using them up until now!!