I like how it works with different formats of data such as excel or csv format for importing into your system which makes things very easy in terms of getting started! There aren't many features included out-of-the box but brand leap does have some additional addons available if you need them (eg price look up). Also great support from their customer service team when using any of there products/services within our organisation so far we've had nothing negative at all about working through those guys. It's been an excellent tool thusfar - being able to easily pull large amounts of geo location data has helped us analyse market trends more effectively than before.