
I needed a lot of coasters for my business but I only ordered one to test the product. The day after I received the cup holder, I went online to order additional units and found that this company had increased the price of their product by $5. This cup holder is definitely not worth $17. There are much better coasters out there at much better prices. Now I'm stuck on this cup holder that doesn't match the additional cup holders I'm going to buy. I'm wondering what marketing strategy they had that made them believe that increasing the price of their product by $5 per unit (40%) would increase sales overnight?

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