The ease at which I was able to create swags for our employees! It's so easy to customize everything from colors/materials down as far as how many points are needed per person (which helps us keep track). We also love being able to see what each individual looks like when they wear their own personalized item vs everyone wearing it together - this has helped me make sure we don't end up having too much overlap between people attending events. There aren’t any downsides yet but if there were anything i would say maybe increase storage space? This could be solved through more customization options though since we have been given some pretty creative ideas already :) Overall great tool!! Easy way to organize my inventory & easily send out invitations to event participants who will use them throughout an entire year without needing new ones every month!