The biggest thing I like about ARCHITECT is that it's easy to use, intuitive and allows you to track your progress in real time. It also has some great custom filters that are very useful for niche industries. There are two things that I wish ARCHITECT had more options for. 1) Tracking multiple social platforms at once (Twitter, LinkedIn etc.) 2) Creating your own lists. Once I have created my list and added all the people I'm interested in reaching, I can save the list and easily create new campaigns. It can be tricky figuring out how to reach the most influential people in your industry. You can do this by using ARCHITECT's built in search function or by creating your own lists. I am able to quickly find people who are influential in my industry and send them messages via LinkedIn without having to spend hours searching through Twitter. This.