I like many things about the mapping capabilities and data visualization of the app but what I most appreciate is how easy it is to create custom interactive maps, which I use constantly at my work site! The ease of creating maps is really something special as I usually try to make them myself with some basic html/css programming when needed. There should be an easier way though, perhaps by using HTML5 map embedding?. It may also include better support for the other geospatial features and services such as OpenStreetMap (for improved accuracy) and GeoJSON services (more formats supported). This would help to reduce complexity on both server side and client side but there are no plans to add that at this time. But the main reason is just simplicity in building maps on top of the platform. At this point, for all intents and purposes, MpE makes everything else look quite complicated. It is very simple to use, it allows me to create ad campaigns and target specific audiences by location. I can even customize my reports according to my needs. Nothing, everything works perfectly, I would recommend it to anyone who wants to get started in local marketing. I'm solving the problem of targeting audiences and finding new customers by offering them services that they need. I have an entire team working online with Mappointeer for Enterprise.