This little bag is so cute it's worth it for the picture alone! However, this is a nice bag with wide shoulder straps and a solid construction. My daughter is one and a half years old and the bag fits her perfectly. It's also quite small so you can never make the bag too heavy for your little one. The best feature is the leash, which is the least humiliating leash I've ever seen: it allows you to discreetly walk behind your little one, rather than having the leash in your child's line of sight all the time. I highly recommend this bag! I also bought one for my nephew (a turtle) although this one seems cuter to me.