It's pretty simple, yet powerful enough for my needs as an internal content strategist at our organization! The interface has some quirks but I can get used with it eventually. We're solving two problems here- 1.) Creating great workflows around editorial processes 2.). Automation of digital assets across multiple channels such as email/sites etc.- this really helps us keep everything organized so we don't have issues about finding something later down the road when needed by another person or department within the org who will need access to these files after they've been placed somewhere else internally.