I like that we can target our audience very well, it's easy manage your ads in one place (you don't need different platforms).
Sometimes there is no way out from an ad if you have targeted wrong keywords or too many people are viewing same video/page etc.. It would be great when they add more features about targeting so users will know what kind videos he wants before clicking them! Targeting right audiences makes my life easier than ever - just put some words into search bar & boom- You'll get results within seconds!!