The ease of use, ability to customize any page to meet client needs and the customer support. I have been using the platform since 2011 before it was acquired by Cenovus Energy Inc. At that time it was called Sage CRM. There were many modules that I used every day. When we transitioned to SedonaOffice, they removed some useful features but added in unnecessary ones. If you want a tool that can do everything, this one will do that. It has all the functions of a larger system at a much lower cost. We are able to track our clients' jobs and payments as well as internal tasks.