I like how easy it was to use as well as customize my reports with different filters/segmentations. It took me some time before i realized this but if you are having issues or questions regarding your accounts please reach out via phone support team so they can assist better understandings. We were looking at ways to improve our social media engagement rates and we used vennli's analytics feature which showed us where there could be improvement in terms of engagements per post by audience segmentation using tags such as location etc..