The user interface is quite easy for non-technical users (like me). It's also very flexible - you can easily add new fields or even change existing ones without having too much work involved! I don't have many dislikes about this product but one thing which comes up every now & then as we are using it internally would be its price tag!! We're solving our internal problem by collecting customer feedback from across various channels like social media platforms etc., hence need something with good UI/UX so customers feel comfortable giving us valuable inputs through comments sections / surveys available via mobile apps.