The fabric has a luxurious feel so I think they should do something there, but it fails in two important areas: 1) It doesn't dry you very well. I usually dry myself with another towel after rubbing myself with it for a while. 2) It's not very soft as other people have mentioned. You can get softer towels at Target for $12 and more absorbent towels. At $5 there's no reason to buy this towel if you don't like the way it looks.
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