The ease of use along with its flexibility is what I like the best about this software. It can be used for any type of graph visualization even if it's not related to GIS or mapping. Although there are more advanced features but they require extra effort which may take time to learn them well enough. If you're looking for something that will help create maps then go ahead and try out this product. This has helped me visualize my data easily without having to worry much about anything regarding the map itself.