I like that it is easy to use for most people without any technical training or experience required at all! It's very intuitive so anyone can learn how to do things quickly - which was what we needed as our research team consisted of non-technical researchers who were new to using software such as this one (NVIVO). The interface could be improved upon but overall everything works well enough once users get used to navigating around the program. We are currently doing some work where participants have been asked about their experiences working through an online survey platform called Surveymonkey when they first joined up. This has allowed us access into peoples' thoughts during recruitment processes before actually having them complete surveys themselves later down the line if necessary.
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