I bought this HDMI cable so it wouldn't look as sharp as the black cables I've been using, although I was a bit nervous as I had never heard of the brand . Do not worry about it. This cable performs just as well as any HDMI cable and feels just as durable. Although I bought it to connect a regular Blu-Ray player to an LCD, the box says it also supports 3D, which means "Super High Speed" really suffices for most applications. Recommended for use even if you don't necessarily need a white cable. Debbie Lee Wesselman