Easy to use, affordable platform that gives you control over your ad spendings with insights about how each campaign is performing.
Some features are not so well explained in terms of reporting/data analysis which can be confusing for novices but once we get into it there's nothing stopping us from building our own tools around this software if needed! Not enough engagement options as per my clients' needs - I need more video content creation opportunities or better quality ads within existing campaigns rather than creating new ones all time (which takes many hours). Good option when looking at budgets management & ROI calculations - no other tool offers such insights in one place unlike Google Adwords where budgeting calculation isn't integrated within their interface.