Aldi, is characterized as a store that provides services from several countries, this integrates in its stores and online store a variety of products and items for the home, garden, appliances, electronics, beverages, groceries and more, also has a system of promotions, special sales, supports as a means of payment, credit cards and even Google pay. Aldi, offers the customer, an innovative online store platform, facilitating shopping by categories, likewise their products contain their detailed information and features, convenient prices to pay, it is possible to search for products with lower costs, also has a fast system for searches of nearby stores, its delivery service is reliable, has no delays and their deliveries are safe and low cost, also ensures an easy to use cart system, allows the selection of various items, configure services and payments. Aldi, also offers mobile application for customers, which facilitate fast and secure access to its store ecosystem, ensuring fast shopping and at any time, likewise its customer services are easy to contact, offer good advice before and during the purchase and has a community of Aldi, from social networks where they ensure publications about products and marketing strategies.