Another new bike so another set of those reflective wheel stickers I've tried cheap stuff and expensive materials that come in rolls that claim to be reflective , designed to increase security, and they all fail in one way or another. I'll be honest on a very egregious downside to this product, it looks freaking ugly in broad daylight if you look closely. There's a weird geometric pattern that breaks up the color pretty thoroughly, I don't see ALL THIS IF THEY DON'T JUST REFLECT , THEY ARE REFLECTIVE, whatever angle the light hits them at, since they're just flat stickers they reflect the light straight back and scatter a little in the general direction, making flash photos look like installed neon lights. on bicycles. Just get them, if you don't like the look of the rim stripes, get the black ones. Not as bright reflection, but still better than no reflection